- Aug 02, 2017
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Online E-Commerce Business Thriving Well In Kenya, Why?
- The consumers are ready
There are millions of mobile phone users in Kenya. At least 1.8 million of the devices are Smartphone gadgets. It means that the Kenyans are able to access various marketing sites conveniently. Any person venturing into the e-commerce business Kenya will therefore have an easy time marketing their goods and services. They will be in a position to reach a wider audience than when they opt to market them on the traditional platforms such as newspapers and television.
- There are many innovative, creative, and skilled Kenyans
The Kenyans entrepreneurs are innovative and creative enough to reach to the consumers on the online platform and meet their needs. Still, the skilled people in the IT sector are able to design sites in such a way that the consumers are thrilled to visit them and make purchases. Such sites include Jumia, OLX, Pigiame and N-Soko.
- The costs are minimal
It is difficult to start up a business at the heart of major cities in the country such as Nairobi and Mombasa because of the high costs of operation. Yet, it is only in such places where a business person can reach to a huge audience. On the contrary, starting an e-commerce business Kenya does not require a lot of capital. Rather, coming up with a strategy to beat the competition and to get a good online presence is critical. The small as well as the big business people can thrive on the platform depending on the strategy that they adopt.
- The government is supportive
Since 2009, the government has made a lot of investments in the ICT sector. From the Notational Optic Fiber Backbone Infrastructure to the Fab Lab located in the University of Nairobi, the government has made sure that communication on the online platform is easy. Further, there are few restrictions on the people conducting such businesses. Such efforts have encouraged e-commerce.
Clearly, the e-commerce business Kenya has and will continue to thrive as long as the consumers are ready, the costs are low, the government is supportive and the entrepreneurs are prepared. Investing in such a venture comes with no regrets.